I remember the days when coffee was a treat, no! a luxury. I enjoyed the smell, the taste and most of all the camaraderie that came with sitting down and enjoying such a treat with someone special. Coffee shops were a place to hang out and explore new and interesting things outside of myself. Old friends, new friends, young love and neighbors met to socialize….but something happened. The hustle and bustle of life changed how I viewed coffee. It was no longer something I wanted, I had to have it. Mornings do not start without it, while working two jobs, afternoons could not function without it. I became lost in a vicious cycle of never ending busyness.
Working at a coffee shop, I have seen a wide variety of customers. Those that can enjoy the beverage are rare. Mostly customers nowadays are those that need the caffeine to survive. The worse it tastes, the more caffeine it must have, right? One cup, turns into two or three, add an energy drink or a tweeker(coke with espresso) just to get through the day. The taste no longer mattered, you can always cover that up with more sugar and cream. I felt like the need to stay awake and do more things was standing in my way of life. I couldn’t enjoy the small things because I needed to get to the next cup. Something had to change!
Life had to shift. I really took a hard look at the world I had created for myself. I was way too busy and actually did very little for myself. After several years of self discovery and life changes, i wanted to strip everything away and get back to the basics. A lot of things changed for me but in the end I started to realize what I loved about coffee and that I had not enjoyed it in a very long time. Now my favorite days are ones that start out with breakfast with my friends and family and of course coffee. Always coffee..but now it is because I enjoy it, not because I need it. We eat together in order to share, learn and grow. ( I cannot believe I am going to say this…) My dad was right. Breakfast is the most important meal of the day. As we sat around one morning, we mused about the fact that we wished everyone could enjoy these kinds of moments to start their day…
Rosetta offers a unique approach that brings the joy and slower pace that I crave. Each cup designed for each person to enjoy because they like it, not because they have to have it. Rosetta allows me to remember and enjoy all the aspects that I love about coffee and the industry. And soon we will offer it to each and everyone of you. Life happens over a cup of coffee. Come visit and join in our heated debates around the table or meet your friends and start your own discussions.