I remember the days when coffee was a treat, no! a luxury. I enjoyed the smell, the taste and most of all the camaraderie that came with sitting down and enjoying such a treat with someone special. Coffee shops were a place to hang out and explore new and interesting things outside of myself. Old friends, new friends, young love and neighbors met to socialize….but something happened. The hustle and bustle of life changed how I viewed coffee. It was no longer something I wanted, I had to have it. Mornings do not start without it, while working two jobs, afternoons could not function without it. I became lost in a vicious cycle of never ending busyness.
Working at a coffee shop, I have seen a wide variety of customers. Those that can enjoy the beverage are rare. Mostly customers nowadays are those that need the caffeine to survive. The worse it tastes, the more caffeine it must have, right? One cup, turns into two or three, add an energy drink or a tweeker(coke with espresso) just to get through the day. The taste no longer mattered, you can always cover that up with more sugar and cream. I felt like the need to stay awake and do more things was standing in my way of life. I couldn’t enjoy the small things because I needed to get to the next cup. Something had to change!
Life had to shift. I really took a hard look at the world I had created for myself. I was way too busy and actually did very little for myself. After several years of self discovery and life changes, i wanted to strip everything away and get back to the basics. A lot of things changed for me but in the end I started to realize what I loved about coffee and that I had not enjoyed it in a very long time. Now my favorite days are ones that start out with breakfast with my friends and family and of course coffee. Always coffee..but now it is because I enjoy it, not because I need it. We eat together in order to share, learn and grow. ( I cannot believe I am going to say this…) My dad was right. Breakfast is the most important meal of the day. As we sat around one morning, we mused about the fact that we wished everyone could enjoy these kinds of moments to start their day…
Rosetta offers a unique approach that brings the joy and slower pace that I crave. Each cup designed for each person to enjoy because they like it, not because they have to have it. Rosetta allows me to remember and enjoy all the aspects that I love about coffee and the industry. And soon we will offer it to each and everyone of you. Life happens over a cup of coffee. Come visit and join in our heated debates around the table or meet your friends and start your own discussions.
The world of coffee for me started long ago. I was fresh out of high school and I needed a second job. Naturally, I looked to the local hang out coffee shop. The baristas were friendly, regulars welcoming, and the staff included my older brother and many of his buddies. It seemed like a perfect fit. I learned quickly and moved up to shift supervisor. It was a great place to learn, grow and develop many long lasting relationships but there was a disconnect. I look back now and realize that what I was looking for all along could not be found in a large corporation.
Through the years I found what I thought was my dream job, working with adults with disabilities. I taught them all the job skills that I thought would help them be more independent. My students are hardworking and honest. The students I work with have a hunger to learn and help others. I quickly learned that they had more to teach the world than I ever could. Everyday is a new adventure and a new skill to conquer but again in this position there was a disconnect. I found myself working two jobs for ten years. One because I loved what I did but full time was not offered. The other to supplement what was lacking in the first. Many asked me how I work so much and split my time between two places. My response was always, “My students are worth it!” Time passed by and I watched many students graduate but I too felt like I needed to move on to something new and exciting.
Never did I imagine that the one position I was looking for could be created. As I hit a plateau with my career, I felt lost. Only with the encouragement of friends and loved ones did I start to look down other avenues. Enter the idea of Rosetta Coffee Brewing Company. This coffee shop embodies all the qualities I hold dear and have attempted to teach to others. Handcrafted beverages and pastries made by baristas and chefs who hone their craft and seek continued improvement are all qualities embedded within our company. It is not about speed, but enjoying quality coffee.
I worked as long and hard as long as I did to be ready for this endeavour. We were ready and the community is ready to explore the world of coffee with us.
As an individual this dream is just that, a dream but combined with the expertise and tenacity of my partners this is a reality. We each have talents in different areas, combined it is something very special that we want to share with each and every one of you.
Coffee. Dark in color, rich in flavor, it wakes up millions of americans everyday. Yet it is a mystery to me sometimes. It amazes me each time I try a new bean, I find more and more flavors that I never discovered before. The different methods involved from pour over to french press create a wide variety of colors and textures. Coffee has a way to bring people together like no other. Visitors arrive to your home after a long journey, what do you do? Offer them a cup of coffee. Cowboys need to stay awake out on the range, they make a cup of coffee. Someone needs comfort, offer a hot beverage. Coffee has the power to connect.
More than just writing about coffee, this blog is a journey through opening up a new coffee shop. As we learn, so will you. Whether it is my journey to rediscover coffee, informative articles about different brewing methods and coffee trends, or posts about the shop and it’s progress, you are invited to join along for the adventure.