To Continue with last week's topic of patience and quality. Brian has written this week's blog post.
Hurry, Hurry, Scamper, Scurry
Although the words above are describing the hectic life of a squirrel, they can also be applied to our own lives, to the unforgiving pace of modernity with its fast food, snap chats, and text messages with abbreviated text. Nobody has time to make breakfast, watch videos, or have an actual conversation with a friend. Our memories have been replaced by social media posts. Our knowledge supplanted by search engines. Our stories shared over the internet, instead of over a few cold ones. I can't help thinking of Skynet every time I get a Facebook or Twitter Notification. Rise of the Machines.
A few months ago, I tried out a new coffee spot--at least a spot that was new to me. I ordered a chemex, a shot of espresso, and a latte. Go big or go home--45 minutes away. I spotted a recently vacated table and was walking toward it as my name was called. Impocerous, I say to myself. My chemex was ready in less than 30 seconds. There must be some mistake or there was another customer named Brian. Nope. It was my chemex and it tasted great. However, I could not understand how my coffee was brewed in such a short time. The barista told me that they make the pourovers in advance and store the brewed coffee in a thermos so customers do not have to wait for it. Well, isn't that convenient? Although I enjoyed the coffee very much (one of the top-5 coffees I have ever had), I like watching a baristas make my beverages. I like to see their attention to detail, the amount of care that they take in the preparation. I like to see what really goes into the cup other than the coffee. I want to taste knowledge, experience, precision, dedication, and passion. That is what I want you to taste at Rosetta, not haste.
With that said, here is a cool video of Japanese bartenders doing just that (with alcohol of course), but I think you will see the parallels. These guys are the embodiment of quality and service and I sincerely hope that I can serve you as well as they serve their guests. Please enjoy:
HYPERLINK "https://www.youtube.com/watch?v=hvL7btuIEyk" Japanese bartender - YouTube